Moisturizing Shampoo
Gentle cleansing · Color safe · 8 oz
Distributor ProgramOne Bag.
One Bag.
One Close.
Nera3 is a six-formula professional ritual that sells as a single unit. Your salon call ends with one decision instead of six.
Italian Luxury. Elevated by Science. Formulated for color-treated, chemically processed and extension-worn hair. Sold to salons as the Signature Set, in a carrying bag that our online store does not offer.
Six Formulas. One Set.
They are sold together because they are used together, in order. The kit plus the sequence creates a ritual and is both easy and effective - increasing the probability of reorder and continued use.
Nourishing Conditioner
Moisture · Slip · Static reduction · 8 oz
Weightless Conditioning Spray
Detangler · Moisture retention · 4 oz
Protein Treatment
Triple protein · Bond restoring · 4 oz
Finishing Spray
Heat protection · Color protection · 4 oz
Dry Shampoo
On-the-go refresh · Applicator bottle
The Set Does the Selling.
01
One decision, not six.
A salon owner evaluating a full line is weighing six products, six price points and six shelf positions. The Signature Set is one line item and one yes.
02
The whole ritual in the opening order.
The set carries every step, so the first order carries every step. Not a shampoo with the rest to follow next quarter, if it follows at all.
03
One restock conversation.
The salon is tracking one set rather than six independent SKUs. The reorder call is short, and it is the same call every time.
04
Nothing to explain away.
Every claim on the sales sheet is one a stylist can defend from the chair. There is no number in this line we cannot stand behind, because there are very few numbers in this line at all.
Clear.
Professional Channel Only.
The Signature Set reaches salons in a clear stadium-style carry bag. It is not offered through our direct-to-consumer store at any price, and it is not going to be. A client who wants it buys it from a salon.
- Salon exclusive. Not sold direct to consumer.
- Clear, structured, perfect size for the kit and the salon’s retailing shelf.
- It leaves the salon visible. The set goes home in something the client carries again.
- It gives the client a reason to buy in the chair rather than on a phone.
What a Salon Earns.
| Item | Wholesale | Suggested retail | Salon margin |
|---|---|---|---|
| Signature Set | $128 | $192 | 33% |
One margin on the set, held across the line. No tiered discount structure, no seasonal deal cycle, and no price a client can find lower online.
The Ritual, In Sequence.
01 · Cleanse
Moisturizing Shampoo
8 ozGentle, color-safe cleansing. Designed to be applied thoroughly, including on the scalp itself.
02 · Nourish
Nourishing Conditioner
8 ozNutrients and botanicals designed to stay in the hair with a light rinse. Carries zinc and niacinamide included to support a healthy scalp environment and add extra DHT blocking capabilities.
03 · Prepare
Weightless Conditioning Spray
4 ozA leave-in conditioner as weightless as its name. Detangles and gives the hair structure so the protein treatment distributes evenly when applied. The botanicals also provide DHT inhibiting factors.
04 · Strengthen
Protein Treatment
4 ozThree protein molecules at three sizes, reaching three depths in the hair shaft, alongside a bond-repair complex. A targeted step to improve overall strength and repair damage from color and chemical treatments.
05 · Protect
Finishing Spray
4 ozHeat protection, color protection, UV protection, volumizing and rebonding before styling. No residue, no film, and no smoke off the iron.
Add-on · Refresh
Dry Shampoo
Between washes, as needed. The special applicator tip provides for ease of application for clients.
What Happens After They Leave the Chair.
A salon’s best work has a short public life. The color is exact on Tuesday and softer by the weekend. The extensions move the way they were meant to on the day they go in.
None of that is a failure of the service. It is what happens to hair between appointments, and it is the part the salon stops having any control over the moment the client walks out.
It isn’t a flaw in the hair. It’s a gap in the routine.
Carried, Not Sent.
- A distributor kit. The full six-formula set in the clear bag, so the salon holds the product on the first call.
- The salon sales sheet. Two sides, built to stay on the desk after you leave.
- Stylist detail sheets. Ingredients and usage, verified with the formulator.
- Product photography and social assets for your own channels.
- Direct access to Giacomo. Thirty-five years behind the chair, and the person who formulated this line.
- Territory and minimums. Available for discussion and negotiation. We would rather set them with you than hand them down.
The Short Version.
Minimum opening order
Available for discussion and negotiation. Tell us the size of your book and we will set a first order that fits it.
Territory
Available for discussion and negotiation. Bring us the region you already cover.
Lead times
First orders above 300 sets may require additional fulfillment time. We will give you the date in writing before you commit.
Is the set sold direct to consumers?
Yes, at the same retail price. The clear bag is not. We do not undercut the channel that carries us.
Payment and freight
To be confirmedClose
Start With One Kit.
One kit in your hand and one sheet on the desk is the whole pitch. Tell us where you sell and we will send it.