VINYLPYRROLIDONE (AND) DIMETHYLAMINOPROPYLMETHACRYLAMIDE (AND) METHACRYLOYLAMINOPROPYL LAURYL DIMETHYL AMMONIUM CHLORIDE TERPOLYMER
CLINICALLY DOCUMENTED
- Forms a flexible hold film at low use levels
- Documented hold retention under high-humidity conditions
- Cationic charge deposits selectively on damaged, negatively charged fiber sites
KEY BENEFITS
The styling backbone of the formula. A cationic film-forming polymer that lays down a flexible film across the fiber, delivering body, lift, and hold that resists humidity without stiffness or flaking — and washes out cleanly on the next cleanse.
CETRIMONIUM CHLORIDE
CLINICALLY DOCUMENTED
- Demonstrated significant reduction in static electricity
- Improves wet and dry combing performance
KEY BENEFITS
Adsorbs onto the fiber surface, forming a conditioning film that smooths the cuticle and neutralizes the static charge that causes flyaway. It also carries the formula evenly across the hair as it sprays.
HYDROLYZED KERATIN PROTEIN
CLINICALLY DOCUMENTED
- Up to 40% increase in hair tensile strength in damaged fibers
- Up to 50% reduction in mechanical breakage during brushing
- 20–30% improvement in wet combing force
KEY BENEFITS
Low-molecular-weight peptides bind to damaged keratin sites within the cuticle and cortex, reinforcing weakened areas of the fiber. In a leave-on step, that reinforcement stays in place through drying, styling, and the rest of the day.
HYDROLYZED SILK PROTEIN
CLINICALLY DOCUMENTED
- Up to 30% increase in measurable hair shine
- 15–20% reduction in fiber-to-fiber friction
- 10–15% improvement in moisture retention
KEY BENEFITS
Silk amino acids form a lightweight film across the cuticle surface, smoothing irregularities in the shaft. This improves light reflection and reduces the friction created by styling tools and daily wear.
HYDROLYZED HEMP PROTEIN
CLINICALLY DOCUMENTED
- Contains approximately 65% edestin protein, structurally compatible with human keratin
- High levels of sulfur-containing amino acids, important for keratin cross-linking
KEY BENEFITS
Plant-derived amino acids that support the natural protein structure of the hair fiber while improving elasticity and resilience.
HYDROXYPROPYLGLUCONAMIDE (AND) HYDROXYPROPYLAMMONIUM GLUCONATE
CLINICALLY DOCUMENTED
- Up to 28% improvement in fiber strength in chemically damaged hair
- Up to 40% reduction in breakage after repeated treatments
- Demonstrated ability to restore internal hydrogen and ionic bonds
KEY BENEFITS
A bond-repair complex that penetrates into the cortex and helps rebuild the hydrogen and ionic bonds stabilizing the internal keratin matrix. Delivered in a leave-on base, it keeps working through the day rather than rinsing away.
C18-21 ALKANE
CLINICALLY DOCUMENTED
- Plant-derived, readily biodegradable lightweight emollient
- Reduces combing friction and increases surface gloss
- Non-occlusive at use levels — no measurable buildup across repeated applications
KEY BENEFITS
A weightless plant-derived alternative to heavier silicone emollients. It contributes slip and gloss across the cuticle and helps the styling film lay down evenly, without the residue or weight that would flatten fine hair or load extension bonds.
BENZOPHENONE-4
CLINICALLY DOCUMENTED
- Water-soluble UV absorber, active across the UVA/UVB range
- Documented reduction in photo-fading of artificially colored fibers
- Documented protection of formula color and fragrance from light degradation
KEY BENEFITS
A water-soluble UV filter that absorbs ultraviolet light before it reaches the fiber, helping preserve color tone and limiting the photo-oxidation that weakens the cuticle over time.